BusinessWeek on Bounty: A Case Study in Turning Bad Headlines into an Agent of Change

BusinessWeek on Bounty: A Case Study in Turning Bad Headlines into an Agent of Change

http://traffic.libsyn.com/leadwithastory/LWAS_072.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSIn early 2001, the stock market was still reeling from the dot-com bubble and burst a few months earlier. The economy was uncertain, and even many traditional companies were in turbulent times. Procter & Gamble was one of them. It had been less than a…