Storytelling for Salespeople

Storytelling Training Workshop for Salespeople

Sales Storytelling Training

Learn how to craft compelling sales and marketing stories to use throughout the entire sales process — from the moment you meet a prospect, to building rapport, making the sales pitch, resolving objections, closing the sale, and even service after the sale.

The full-day storytelling training course for sales described below is highly interactive, hands-on training that produces a tangible set of stories by the end of the day. Shorter workshops and keynotes are scaled-down versions of this flagship course.

[Developed in partnership with premier leadership development firm thoughtLEADERS, based on the Amazon #1 bestselling book Sell with a Story by Paul Smith.]

Participants will learn:

As well as specific techniques for:

  • How to choose the right story
  • Proper story structure (Hook, Context, Challenge,
    Conflict, Resolution, Lesson, Action)
  • The proper use of emotion and surprise
  • Dialogue and length
  • Telling stories with data
  • Where to find great stories

What to expect from the Sales Storytelling Course: 

Hands-on case studies: Participants are expected to come to class with a story idea and will develop it throughout the day. You’ll have an opportunity to apply the techniques to several stories during the session, including your own story.

Plus a 6-month Extended Learning Program: New training modules arrive every two weeks. Each module includes exercises and prompts to help you:

Review – one-question quizzes to remind you of key concepts
Practice – creative prompts to help you think of, develop, and tell new stories so the skills become a habit
Learn more – 4-minute videos on additional storytelling topics, including details in stories, the ethics of storytelling, how to practice and save your stories, oral vs. written delivery of stories, and how to get buyers to tell you their stories
Plus a weekly blog or podcast subscription that delivers one new story a week to add to your repertoire.


To book Paul for storytelling training seminars, send a message to


Steve Blair

“Our team is currently hosting a ‘story time’ session. They invited the whole team, incentivized them with free pizza, and is tapping their collective brains to help build a story to help kick off a new product launch. And it wasn’t even my idea! Pretty cool that the team is fully embracing what we just learned from you.”

The Harvest Group, Director – People and Culture