I deliver custom keynote addresses built around your audience needs and the theme of your event, based on my in-depth research and interviews with over 300 CEOs and executives in 30+ industries and 25 countries.

In a typical keynote on storytelling, the audience will learn to:

  • Recognize the 6 attributes that distinguish business stories from other forms of communication
  • Explain why storytelling works so well as a leadership and influence tool
  • Identify the most important 3-5 stories they should be telling now
  • Use the 8 story structure questions to build a story
  • Apply 3 techniques to create more emotional engagement
  • Create a surprise ending to make any story more memorable

And can be customized to focus on specific storytelling needs:

  • Leadership Storytelling Topics: Setting a vision, leading change, driving innovation, explaining strategy, encouraging collaboration, defining culture and values, driving accountability, valuing diversity and inclusion, or inspiring and motivating the team.
  • Sales Storytelling Topics: introducing yourself, building rapport, the sales pitch, how you’re different from your competitors, handling objections, closing the sale, service after the sale, and building loyalty.
  • Character-building Stories: ambition, open-mindedness, creativity, curiosity & learning, courage, integrity, self-reliance, grit, hard work, self-confidence, money & delayed gratification, health, positive mental attitude, dealing with loss, kindness, patience, fairness & justice, humility, respect for others, friendship, social intelligence, forgiveness & gratitude, appreciation of beauty.

See keynote demo video here and additional video clips here.

To book Paul for a keynote address, please contact Chris Lee at Cal-Entertainment at