Podcast: Play in new window | Download | Embed
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Podcast (lead-with-a-story-podcast-series): Play in new window | Download | Embed
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 Whether you’re making a sales pitch or delivering a recommendation to your boss, you’re trying to get someone to buy something — either buy your product or buy into your idea. One of the best ways to do that is with a “discovery journey” story. If done right, you’ll never even need to show your recommendations slide. |
