Episode 9: How to turn YOUR ideas into THEIR ideas

Episode 9: How to turn YOUR ideas into THEIR ideas

1983Whether you’re making a sales pitch or delivering a recommendation to your boss, you’re trying to get someone to buy something — either buy your product or buy into your idea. One of the best ways to do that is with a “discovery journey” story. If done right, you’ll never even need to show your recommendations slide.

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