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“Over the last few months, when someone asks to connect with me on LinkedIn, if I accept it, within a few nanoseconds I’ve got a sales pitch in my inbox. And it really starting to turn me off. . . I’m at the point I’m deathly afraid to accept any more connection requests.”
That’s the problem I presented on my podcast this week to Mike Sweigart, author of Great at LinkedIn: Tips, Tricks, and Hacks to be GREAT at the World’s Largest B2B Social Platform. I went on to ask him:
- Am I wrong to be turned off by that?
- Are they doing something wrong?
- Is this platform being misused?
Mike went on to answer those questions and give some tangible advice about how we can all use the platform better, specifically: how to create a better personal profile, including advice on:
- what your profile picture should look like
- how to write a headline that attracts people instead of bores them
- getting your About and Featured section right
Click play above and listen to our conversation.
{The part I enjoyed the most was when Mike compared those aggressive inbox sales pitches to walking up to someone at a Disco and ripping open your shirt instead of asking to buy them a drink and chatting. I think it was the “Disco” reference that charmingly aged us both. But he wasn’t wrong.}
You can find more about Mike at mikesweigart.com.
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Source: Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, by Paul Smith.
Paul Smith is one of the world’s leading experts on business storytelling. He’s a keynote speaker, storytelling coach, and bestselling author.
Connect with him via email here. Follow him on Facebook, LinkedIn, and Twitter. Sign up for his newsletter here to get one new story a week delivered to your inbox.
