Marketing 101: Lower-Tier Shouldn't Always Mean Watered-Down

Marketing 101: Lower-Tier Shouldn't Always Mean Watered-Down

http://traffic.libsyn.com/leadwithastory/LWAS_094.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_094.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSS In the late 1990s, Titleist had a 75 percent market share of the golf ball market among the best golfers in the country (those with a handicap of 15 or less). But that only represented…

The Hidden Cost of Giving Away FREE Services

The Hidden Cost of Giving Away FREE Services

http://traffic.libsyn.com/leadwithastory/SWAS_028.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_028.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSFor some reason, when you’re in the speaking business you’re constantly asked to work for free. I don’t imagine school teachers or farmers or physicists are often asked to travel across the country to teach children,…

The Problem of Getting Something for Nothing

The Problem of Getting Something for Nothing

http://traffic.libsyn.com/leadwithastory/PWAS_091.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/PWAS_091.mp3Podcast (parenting-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSThomas Paine once observed, “That which we obtain too easily, we esteem too lightly.” If true, that might suggest that something we obtain for free we don’t esteem at all. But so what? Does it really…

Getting Personal at Work: Good Idea or Bad Idea?

Getting Personal at Work: Good Idea or Bad Idea?

http://traffic.libsyn.com/leadwithastory/LWAS_093.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_093.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSS Is it a good idea to share your most personal struggles, thoughts, feelings, and stories at work? Tom Gartland thinks so. Tom is the former President of the Avis Budget Group, North America, and the author…