Marketing 101: Lower-Tier Shouldn't Always Mean Watered-Down

Marketing 101: Lower-Tier Shouldn't Always Mean Watered-Down

http://traffic.libsyn.com/leadwithastory/LWAS_094.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_094.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSS In the late 1990s, Titleist had a 75 percent market share of the golf ball market among the best golfers in the country (those with a handicap of 15 or less). But that only represented…