Marketing 101: Lower-Tier Shouldn't Always Mean Watered-Down

Marketing 101: Lower-Tier Shouldn't Always Mean Watered-Down

http://traffic.libsyn.com/leadwithastory/LWAS_094.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_094.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSS In the late 1990s, Titleist had a 75 percent market share of the golf ball market among the best golfers in the country (those with a handicap of 15 or less). But that only represented…

The Bamboo Years: Courage to invest in hard times

The Bamboo Years: Courage to invest in hard times

http://traffic.libsyn.com/leadwithastory/LWAS_041.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSOur natural inclination in hard economic times is to curtail all spending. Unfortunately, that short-term view sometimes means we forgo investments in people and technology that we’ll wish we had made when the good times return. It’s times like that a good “permission story” comes…