Answer to Narrative #1 (Ultra-White Teeth Whitening)

Let’s walk through all six criteria:

There is no time and no place mentioned. There’s also not a clear main character, although “you” is mentioned several times. There does appear to be a main obstacle (yellow teeth and the discomfort of most teeth whitening systems). And there is clearly a goal (whiter teeth). Finally, and most tellingly, there aren’t any events that occur in the narrative. Nothing happens. Net, this narrative contains only two or three of the six criteria. It might make for a good advertisement. But it’s not a story.

Click here to return to the Sales Story Quiz.

Source: Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale


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