http://traffic.libsyn.com/leadwithastory/SWAS_018.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_018.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSS{The 8th in a series of the 25 most useful sales stories.} One of the types of stories you’ll find useful in the rapport-building phase of the sales cycle is one to assure your prospect that, when…
Month: October 2017
One Question That Led to an Innovation Breakthrough for Procter & Gamble and Can Do the Same for You
http://traffic.libsyn.com/leadwithastory/LWAS_085.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_085.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSS TIDE HAS BEEN the number one selling brand of laundry detergent in the United States since soon after its introduction in 1946. The main reason for that is that the chemists and engineers at Procter…
4 Steps to Ending the Parent-Teen Control Battle
http://traffic.libsyn.com/leadwithastory/PWAS_081.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/PWAS_081.mp3Podcast (parenting-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSS Neil Brown is a psychotherapist and author of the book Ending the Parent-Teen Control Battle. He joined me this week to share 4 steps to break out of the too-typical battle of wills parents have…
Your "I'll tell you when I made a mistake" Story (Sales Story #7)
http://traffic.libsyn.com/leadwithastory/SWAS_017.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSS{The 7th in a series of the 25 most useful sales stories} One of the things I learned from interviewing professional buyers was that there are two things salespeople can do to immediately earn buyers’ trust and credibility. In the words one buyer used to…
Finding the Fire at Work: What We Can All Learn From the World's Most Grueling Athletic Competition
http://traffic.libsyn.com/leadwithastory/LWAS_084.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_084.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSS“Over 70% of people are uninspired, disengaged, and passionless at work” – That’s according to author and speaker Scott Mautz. Scott joined me on my podcast this week to talk about how to change that. He…