Expert Interview Series with John Mattone

I had the honor of fielding some interview questions from John Mattone recently about business storytelling. We got to talk about:

  • how storytelling addresses common business and leadership challenges
  • examples of a great storytelling leader never heard of
  • the biggest mistakes leaders make when telling business stories.
  • stories to change cultures
  • what makes great stories stand out from average ones

Click here for that article.

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