Author: Paul Smith

I’ve had the opportunity to deliver a presentation to Procter & Gamble’s then-CEO, A.G. Lafley, four or five times in the decade he held that position. The first time was unforgettable. That day I learned a valuable lesson—the hard way—about how not to present to the CEO. I’d been given twenty minutes on the agenda…

Why is storytelling is so effective? Below are ten of the most compelling reasons I’ve encountered.

When Jayson Zoller was a student at the University of Central Florida, he studied communications. One of his favorite professors often conducted research projects with his students and then shared the results in future class lectures. In one such class, the professor described an unusual project working for a district judge. The assignment: investigate the…