FIX MY STORY? See how two simple changes take a business story from ho-hum to effective.

A new mentee of mine, Robert, recently asked if I could coach him on his storytelling. When I asked him to tell me something about himself, he shared the story below. Have a look, and then let’s diagnose. “Paul-  The Inn and Spa at Loretto assigns Eastern New Mexico University the Acoma room, a room smaller than [read more]