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A 6-Minute Guide to Storytelling with Data: The “How We Got Here” Method

Can you tell stories with data like you can with words? Absolutely! In the video above, I'll show you one of my two favorite methods for doing that. Have a look, and then try it out yourself. If you'd rather read, see

Unto the Least of My Brothers: The Unforgettable Stranger I Met in a California Hot Tub

It wasn't the experience I expected twenty minutes earlier when I stepped into the hotel hot tub. I stopped to pause on each step for a few seconds to get used to the heat. I looked up at an almost full moon and a

POSTS & PODCASTS

Lead With A Story

The 8 Types of Leaders in the White House (and Which One Are You?)

Are certain leadership styles more prevalent than others in among Presidents of the United States? Which Presidents fit into which categories? What attributes of leadership do those types have? How can we find out which type of leader we are? And how can knowing that help us be a better leader?  Those are the questions I asked leadership expert, Cash Keahey on my podcast this week. (Click the play button above to listen.) Cash combined his expertise in the Myers/Briggs and Jungian pers [read more]

In-Home Research: What a 6am Breakfast in Mexico Taught the CEO of the World’s Largest Cereal Maker

It’s 6 A.M. in Queretaro, Mexico, about 130 miles north of Mexico City. Most of the residents are just waking up. But one woman is already dressed and has visitors in her kitchen. No, this isn’t the time of day nor type of guests she usually entertains. These are senior executives from the Kellogg Company in Battle Creek, Michigan. As the world’s largest cereal maker, they've got a vested interest in understanding how people go about their breakfast routines. And in-home research like this is on [read more]

Parenting with a Story

Surviving Prom Night

Prom night is supposed to be one of the most exciting events of our lives. At least that’s what Walethia Aquil thought as a senior at Northwestern High School in Flint, Michigan. Unfortunately for her, it turned out to be one of the worst. Just a few weeks before the prom, Walethia didn’t even think she’d be going. She described herself as “shy, with very little self-confidence, and not very popular.” The bottom line was that nobody had asked her yet. As the date got closer and closer, conv [read more]

Here’s What Happens When You Wait Too Long to Say, “I’m Sorry”

When Darrell was in the third grade he did something he’s regretted for the thirty-five years since. What was his unforgettable and unpardonable sin? He wrote a poem. A very bad poem. Darrell's class had been learning the rhyme and meter of several forms of poetry. One particular week they learned about limericks. That's a five-line poem, written in what poet's call anapestic meter, and with an unmistakable rhyming pattern. You recognize one immediately when you hear it. To demonstrate they un [read more]

Sell With A Story

“What’s your bottle of water?” A simple lesson in growing sales from Alex Goldfayn

A recently got a chance to chat with Alex Goldfayn, CEO of the Evangelist Marketing Institute. He's one of the top-rated and most requested sales speakers in the world, and the author of several books, including his most recent one, Selling Boldly: Applying The New Science of Positive Psychology To Dramatically Increase Your Confidence, Happiness & Sales. I asked him to share a couple of stories from his book that I found particularly insightful -- one about a simple but proven technique to [read more]

Your Product’s Invention or Discovery Story

{The 12th in a series of the 25 most useful sales stories.} This story marks our transition from the rapport building phase of the sales process to the actual sales pitch itself. And for most salespeople, this is the heart of the matter—this where most of the traditional selling is done, and where most of the time in a typical sales call is spent. So there’s room for lots of stories, and successful salespeople often use more than one. In fact, I found five different types of stories being told [read more]