Sell with a Story

Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale

Stories sell. Great SALES STORIES sell even more.

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

  • Select the right story
  • Craft a compelling and memorable narrative
  • Incorporate challenge, conflict, and resolution
  • Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.


Advance praise for Sell with a Story

“Sell with a Story has the power to transform your sales results. This instant sales classic is required reading for anyone who sells for a living, leads salespeople or simply finds themselves occasionally having to persuade someone to do something.”  

Mike Weinberg, Consultant, Speaker, and Author of the AMACOM Bestsellers New Sales. Simplified. and Sales Management. Simplified.

“I love it! Stories . . . allow for a real connection with the customer. And Sell with a Story is THE book to teach you how to do that.”  

Gary Cofer, Chief Commercial Officer, GfK North America

“Paul Smith has done it once again! Sell with a Story is a practical and useful resource for anybody selling anything!”

Mike Parrott, Vice President/GMM, Costco Wholesale

“Paul Smith’s book Sell with a Story is simply the most comprehensive book ever written on the science and the art of using authentic stories in the sales process.”

Anthony Mullen, CEO, the Advanced Sales Summit

“This book will change the way you sell by being able to use stories to close bigger deals. With 25 styles discussed in the book you’ll find more than a few that will make you money!”

Mark Hunter, author High-Profit Selling

“A must read for anyone who wants to captivate attention and win business.”

Lisa McLeod, sales consultant and author of Selling with a Noble Purpose

“Incredibly insightful and practical beyond words . . . a must read for anyone who wants to be more persuasive.”

Dr. Jeffrey Docking, president, Adrian College

“This book is a game changer! . . . a must read, and essential to taking your sales skills to the next level.”

Michael Miller, President and CEO of Primo Solutions, LLC and author of Selling at Combat Speed and Stop Selling and Start Caring

“Paul’s book, Sell with a Story, unlocks the secrets of a great story, and here he gives us a great gift.  Get this book and tell your story!”

Craig Wortmann, CEO, Sales Engine Inc., Author, What’s Your Story? Clinical Professor of Entrepreneurship, University of Chicago Booth School of Business

“Sell with a Story is a MUST READ. It’s THE book to show you how to craft memorable, compelling, and honest sales stories that will get more sales closed.”

Colleen Francis Author of Honesty Sells and Nonstop Sales Boom 

“As a salesperson, you will finally get what storytelling is, and how to use it to create transfer of ownership and shorten the sale.”

Skip Miller, author of ProActive Selling

 “Anyone who thinks that storytelling can’t be learned hasn’t read this book.”

Logan Strain, Digital Content Specialist, NextGen Leads