Lead with a Story


Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire

“Top 5 business books” — The Washington Post
“Best 25 business books of 2012″ — ExecRank.com
“Best storytelling books ever published.” — List.ly

View Table of Contents and Chapter Summaries »

Over the last decade, storytelling has become one of the most rapidly growing tools used by business managers and executives. Companies like Disney, 3M, Motorola, and the World Bank have adopted storytelling as a key method of influence and leadership. Instead of corporate memos, email, and PowerPoint presentations, storytelling is now being used to inspire and motivate organizations, to create a vision for the future, to define culture and values, to set goals and build commitment to them, and to lead change.

Lead with a Story contains ready-to-use stories for 21 of the toughest challenges leaders face, and a how-to guide for readers to craft their own. Complete with stories from over 50 companies like Procter & Gamble, Kellogg’s, Merrill-Lynch, Saatchi & Saatchi, Dun & Bradstreet, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

 Available from these online retailers:

32x32-social-amazon-icon Amazon.com
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button_indiebound-sm IndieBound.org

Audio Version
Purchase the audio version of Lead with a Story on Audible.com. Click here »

Other Language Versions
Japanese Language Version: click here »
Korean Language Version: click here »

Praise for Lead with a Story

“Stories are flight simulators for our brains and in this book Paul Smith brings you a story for every important challenge you and your team will face at work. If you master these stories, you’ll master your challenges.”  

Chip Heath, co-author Made to Stick: Why Some Ideas Survive and others Die

“A compelling book that will help bring alive the power of storytelling to make a meaningful difference in your business or your life.”  

Sara Mathew, Chairman and CEO Dun & Bradstreet

“Storytelling is how great leaders communicate their beliefs to the organization. Lead with a Story shows you how.”  

Bob McDonald, Chairman, President, and CEO Procter & Gamble

“As a marketing consultant, I’m constantly looking for great stories that bring clarity to new ideas. Lead with a Story is now my go-to-source for sample stories that inspire change across a broad range of business challenges. This is a must read book for any leader who wants to up their game by leading through inspiration.”  

Andy Murray, Founder Saatchi & Saatchi-X and Mercury11

“I got your book late yesterday and started reading it after supper. I finished it this morning at 8:15. I couldn’t put it down all night! This book is everything I had hoped it would be…and more.”

Jim Bangel, former Corporate Storyteller Procter & Gamble

“What a great book! Paul Smith explains where storytelling “rubber hits the road.” This book offers the most storytelling success stories I’ve seen between two covers. It is invaluable for any leader who wants to inspire, motivate, or persuade.”

Annette Simmons, bestselling author The Story Factor and Whoever Tells the Best Story Wins

“This is the most practical business book I’ve ever read, and it is changing how I communicate in day-to-day interactions. I really loved it.”

Joan M. Lewis, Global Consumer & Market Knowledge Officer Procter & Gamble

“I forecast that this book will provoke powerful insights for future leaders who have a story to tell and want to learn how to tell it.”

Bob Johansen, author Leaders Make the Future and Distinguished Fellow, Institute for the Future

“Paul Smith’s book, Lead with a Story not only explains why stories are important, but demonstrates it by telling stories. In fact, there are over a hundred of them – ancient and modern, funny and poignant – and all of them thought-provoking. A great resource for any business person looking for new and innovative ways to tackle leadership challenges.”

Margaret Parkin UK-based training coach, speaker and best-selling author of Tales for Trainers

“Storytelling is part of the power underneath some of the best leaders I’ve known. Paul’s comprehensive and story-loaded book is a great tool for all of us who want to lead well.”

Bracken Darrell President, Logitech

“Paul Smith makes a valuable contribution to the practice of leadership storytelling with a thorough examination of the why and how as well as the who, what, when and where. Lead with a Story is a go-to reference for every leader who wants to be heard and understood.”

Evelyn Clark, author Around the Corporate Campfire

“Influence separates good leaders from great ones. Lead with a Story is loaded with practical examples to influence people and decisions through storytelling.”

Jeff Schomburger, President Procter & Gamble Global Walmart Customer Team