Blog Ideas & Insights Ideas that Inspire Change, with Andy Murray: How to use storytelling to influence change in a business context. August 31, 2012 by Paul Smith comments (0) The founder of Saatchi & Saatchi-X and Mercury11 interviews Paul Smith, author of “Lead With A Story” Click here » Post navigation Previous PostLeadership story series: #3 – How to lose a sale in 15 seconds: Storytelling in action on the sales floorNext PostFox 16 TV’s Talk Business with Roby Brock: Interview with Paul Smith, author of Lead with a Story