"That's what I thought at first, too. But then. . ." Resolving Sales Objections Before They're Brought Up

"That's what I thought at first, too. But then. . ." Resolving Sales Objections Before They're Brought Up

http://traffic.libsyn.com/leadwithastory/SWAS_035.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSShttp://traffic.libsyn.com/leadwithastory/SWAS_035.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: Android | RSS{The 19th in a series of the 25 most useful sales stories} One powerful use of storytelling in sales is to resolve your buyers’ objections before they’re even brought up. I’ve come…

Defending Your Price Without Negotiating

Defending Your Price Without Negotiating

http://traffic.libsyn.com/leadwithastory/SWAS_034.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSShttp://traffic.libsyn.com/leadwithastory/SWAS_034.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: Android | RSS{The 18th in a series of the 25 most useful sales stories} One of the final, and most common objections buyers have to what you’re selling is price. So, if you’re at…

Resolving Objections with a Story

Resolving Objections with a Story

http://traffic.libsyn.com/leadwithastory/SWAS_033.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSShttp://traffic.libsyn.com/leadwithastory/SWAS_033.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: Android | RSS{#17 in a series of the 25 most useful sales stories} As most salespeople have learned, the real selling doesn’t start until the buyer says no. That’s why there are all kinds of…

A Value-Adding Sales Story You Need in Your Repertoire

A Value-Adding Sales Story You Need in Your Repertoire

http://traffic.libsyn.com/leadwithastory/SWAS_032.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSShttp://traffic.libsyn.com/leadwithastory/SWAS_032.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: Android | RSS{Number 16 in a series of the 25 Most Useful Sales Stories.} Value-adding stories are stories that actually add to the attractiveness of the product. They literally make people willing to pay…

A Two-Roads Sales Story

A Two-Roads Sales Story

http://traffic.libsyn.com/leadwithastory/SWAS_031.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSShttp://traffic.libsyn.com/leadwithastory/SWAS_031.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: Android | RSS{The 15th in a series of the 25 Most Useful Sales Stories.} “Two roads diverged in a yellow wood.” That’s the opening line of one of Robert Frost’s most famous poems, The…

A Customer Success Story with a Twist

A Customer Success Story with a Twist

http://traffic.libsyn.com/leadwithastory/SWAS_030.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSShttp://traffic.libsyn.com/leadwithastory/SWAS_030.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: Android | RSSCustomer success stories are probably the most common type of sales story. And they deserve to be. That’s because buyers trust what other customers have to say much more than what a…

Begging for the Order

Begging for the Order

http://traffic.libsyn.com/leadwithastory/SWAS_029.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSShttp://traffic.libsyn.com/leadwithastory/SWAS_029.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: Android | RSSMy guest this week was Stewart Samkange in Kenya. Stewart is a sales professional who’s worked at IBM, Microsoft, Oracle, and SAP. And he’s in the process of relocating from Kenya to…

The Hidden Cost of Giving Away FREE Services

The Hidden Cost of Giving Away FREE Services

http://traffic.libsyn.com/leadwithastory/SWAS_028.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSShttp://traffic.libsyn.com/leadwithastory/SWAS_028.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: Android | RSSFor some reason, when you’re in the speaking business you’re constantly asked to work for free. I don’t imagine school teachers or farmers or physicists are often asked to travel across the…

SALES 101: Explaining the Problem

SALES 101: Explaining the Problem

http://traffic.libsyn.com/leadwithastory/SWAS_027.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSShttp://traffic.libsyn.com/leadwithastory/SWAS_027.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: Android | RSS[The 13th in a series of the 25 most useful sales stories.] One of the most important stories you’ll ever tell as a salesperson is about someone who encountered exactly the kind…

"What's your bottle of water?" A simple lesson in growing sales from Alex Goldfayn

"What's your bottle of water?" A simple lesson in growing sales from Alex Goldfayn

http://traffic.libsyn.com/leadwithastory/SWAS_026.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSShttp://traffic.libsyn.com/leadwithastory/SWAS_026.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: Android | RSSA recently got a chance to chat with Alex Goldfayn, CEO of the Evangelist Marketing Institute. He’s one of the top-rated and most requested sales speakers in the world, and the author…