What Every Salesperson Should Learn from Eminem

What Every Salesperson Should Learn from Eminem

http://traffic.libsyn.com/leadwithastory/SWAS_036.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSS{The 19th in a series of the 25 most useful sales stories} Wouldn’t it be great if you could resolve your buyer’s objections before they’re even brought up? Turns out you can. And, believe it or not, the best example I’ve ever seen of…

"That's what I thought at first, too. But then. . ." Resolving Sales Objections Before They're Brought Up

"That's what I thought at first, too. But then. . ." Resolving Sales Objections Before They're Brought Up

http://traffic.libsyn.com/leadwithastory/SWAS_035.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSS{The 19th in a series of the 25 most useful sales stories} One powerful use of storytelling in sales is to resolve your buyers’ objections before they’re even brought up. I’ve come across two different methods to do this, so I’ll cover one in…

Defending Your Price Without Negotiating

Defending Your Price Without Negotiating

http://traffic.libsyn.com/leadwithastory/SWAS_034.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSS{The 18th in a series of the 25 most useful sales stories} One of the final, and most common objections buyers have to what you’re selling is price. So, if you’re at the point that you’re negotiating price, congratulations. You’ve got a prospect interested…

Resolving Objections with a Story

Resolving Objections with a Story

http://traffic.libsyn.com/leadwithastory/SWAS_033.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSS{#17 in a series of the 25 most useful sales stories} As most salespeople have learned, the real selling doesn’t start until the buyer says no. That’s why there are all kinds of methods salespeople use for handling objections. Some of the more popular ones…

A Value-Adding Sales Story You Need in Your Repertoire

A Value-Adding Sales Story You Need in Your Repertoire

http://traffic.libsyn.com/leadwithastory/SWAS_032.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSS{Number 16 in a series of the 25 Most Useful Sales Stories.} Value-adding stories are stories that actually add to the attractiveness of the product. They literally make people willing to pay more money for your product than they would without the story. One…

A Customer Success Story with a Twist

A Customer Success Story with a Twist

http://traffic.libsyn.com/leadwithastory/SWAS_030.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSSCustomer success stories are probably the most common type of sales story. And they deserve to be. That’s because buyers trust what other customers have to say much more than what a salesperson says. So, your customer success story, even if you’re the one…

The Hidden Cost of Giving Away FREE Services

The Hidden Cost of Giving Away FREE Services

http://traffic.libsyn.com/leadwithastory/SWAS_028.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSSFor some reason, when you’re in the speaking business you’re constantly asked to work for free. I don’t imagine school teachers or farmers or physicists are often asked to travel across the country to teach children, grow crops, or uncover the hidden mysteries of…

SALES 101: Explaining the Problem

SALES 101: Explaining the Problem

http://traffic.libsyn.com/leadwithastory/SWAS_027.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSS[The 13th in a series of the 25 most useful sales stories.] One of the most important stories you’ll ever tell as a salesperson is about someone who encountered exactly the kind of problem your product or service is designed to solve. It lets…