What’s the difference between ethical persuasion and manipulation? That was the primary topic of my conversation this week with Brian Ahearn. And it’s an important difference that any salesperso
Month: September 2019
What to Know Before They Go (to College)
My guest today is Dr. Pamela Ellis. She conducts research into the areas of high school of college transition
How NOT to Tell Your Company's Founding Story
Most company founding stories are boring. And that’s a shame. Because nobody ever quit their job and risked everything to start a new business for a boring reason. But if you read the company website
Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch
Every salesperson worth their salt does their best to get in front of the ultimate decision-maker. But we all know that’s not always possible.