http://traffic.libsyn.com/leadwithastory/SWAS_035.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_035.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSS{The 19th in a series of the 25 most useful sales stories} One powerful use of storytelling in sales is to resolve your buyers’ objections before they’re even brought up. I’ve come across two different methods…
Month: December 2018

My 6 Favorite Leadership Metaphors and 2 Methods to Create Your Own
When my then son Matthew came home from his first day of fifth grade, he announced, “I’m going to learn to play the euphonium!”