http://traffic.libsyn.com/leadwithastory/SWAS_024.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSProfessional buyers will tell you (like they told me) that competitors in just about every space are so similar that it’s hard to tell them apart. They need a differentiation story—which means you need a differentiation story. One of my favorite examples of that comes…
