http://traffic.libsyn.com/leadwithastory/Nine_dot_problem_1280-720.mp4Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/Nine_dot_problem_1280-720.mp4Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSPerhaps you’ve seen this puzzle. There are nine dots on a page, arranged in a 3-by-3 matrix. The challenge is to connect all nine dots with four straight lines (or fewer) without lifting your pencil or…
Month: February 2018
Your "How We're Different From Our Competitors" Story
http://traffic.libsyn.com/leadwithastory/SWAS_024.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSProfessional buyers will tell you (like they told me) that competitors in just about every space are so similar that it’s hard to tell them apart. They need a differentiation story—which means you need a differentiation story. One of my favorite examples of that comes…
The Only Way to Listen Better by Talking More
http://traffic.libsyn.com/leadwithastory/PWAS_087.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/PWAS_087.mp3Podcast (parenting-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSListening is one of the most important communication tools we have. In fact, it’s one of the only two requirements for actually having a conversation — the other being it’s far more popular teammate: talking. But…
5 Steps to Speaking Your Customer's Secret Language
http://traffic.libsyn.com/leadwithastory/SWAS_023.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_023.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSWho knew you could learn so much about running a business and understanding your customers from a professional photographer and a candle? I didn’t. But then I had a chat with Jeffrey Shaw, former photographer turned…