Here’s an example of what a story looks like with and without dialogue. Which do you think is more effective? With dialogue Getting D&B’s books restated in six weeks left Sara feeling the high of success still early in her tenure as CFO. But that high was short-lived. Once a year, everyone at D&B completes…
Day: April 27, 2016
Storytelling with data and starting your story with a mystery
The following is an example of both storytelling with data and a story that’s kicked off with a mystery — one of the most effective story starters you’ll find. IN THE SUMMER OF 2000, I worked in P&G’s diaper business, where we make and market the Pampers and Luvs brands. I was given a unique…
Recasting your audience into the story
An insightful Chinese proverb explains, “Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand.” That’s the insight behind this technique to go beyond just storytelling, to actually creating events in people’s lives that they will remember for a long time, and probably tell stories about. Here’s an example: New pay and promotion…
Keeping it real: storytelling, metaphors, and concrete language
Here’s an example of combining storytelling, metaphors, and concrete language to create a powerfully effective combination. And it comes from one of the most talked-about U.S. law firms in the 1990s. Being a juror in a trial is a bit like being the scorekeeper at a basketball game without knowing the rules. Do free throws…