Challenging Assumptions: An unconventional way of getting to yes

http://traffic.libsyn.com/leadwithastory/LWAS_040.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_040.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSIn 1983, Joe Willke was still an analyst with Nielsen-BASES—a consumer research firm that specializes in predicting the sales of new products before they’re launched. Their technique starts by exposing a few hundred people to the…