http://traffic.libsyn.com/leadwithastory/LWAS_040.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_040.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSIn 1983, Joe Willke was still an analyst with Nielsen-BASES—a consumer research firm that specializes in predicting the sales of new products before they’re launched. Their technique starts by exposing a few hundred people to the…
Month: October 2015
"Aww. . . you missed it, Daddy."
http://traffic.libsyn.com/leadwithastory/PWAS_037.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/PWAS_037.mp3Podcast (parenting-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSBob Woolley* had been running his Astronomical Adventures program in Arizona for several years. He gave tours of the Grand Canyon and other sites during the day, and at night his guests enjoyed tours of the…
5 Timeless Tips to Write with More Impact
http://traffic.libsyn.com/leadwithastory/LWAS_039.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_039.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSMy guest this week is Glenn Leibowitz, the head of communications for McKinsey & Company Greater China. He’s also the host of the podcast Write for Impact and a popular blogger on LinkedIn. So, suffice it…
Giving without having: When kindness meets creativity
http://traffic.libsyn.com/leadwithastory/PWAS_036.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/PWAS_036.mp3Podcast (parenting-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSGiving some of what you have to those less fortunate is one way to think about charity. But what if you don’t have anything? Does that mean you can’t be charitable? Of course not. A beautiful…