What getting stuck in the mud in Taiwan can teach you about prestige branding

What getting stuck in the mud in Taiwan can teach you about prestige branding

http://traffic.libsyn.com/leadwithastory/LWAS_030.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_030.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSThis week I got to chat with J.P. Kuehlwein, marketing expert and author of the new book, Rethinking Prestige Branding: Secrets of the Ueber-Brands. He shared an unexpectedly touching experience he had with a brand of…