Expert Communication: addressing multiple audiences with the same idea

http://traffic.libsyn.com/leadwithastory/LWAS_022b.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/LWAS_022b.mp3Podcast (lead-with-a-story-podcast-series): Play in new window | Download | EmbedSubscribe: RSSThe 2nd half of my conversation with Frank Pietrucha, author of the book, Supercommunicator. He discusses two strategies for explaining a single message to multiple audiences by sharing the experience of a biological weapons expert and…