Let’s review the criteria:
There is a time (two years ago), a place (University of Leeds), a main character (Dave Neild), an obstacle (cease and desist orders), a goal (stopping the orders), and events (students sharing files and the university running the TippingPoint test). This has all the indicators of a story.
Click here to return to the Sales Story Quiz.
Source: Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
