Begging for the Order

Begging for the Order

http://traffic.libsyn.com/leadwithastory/SWAS_029.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_029.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSMy guest this week was Stewart Samkange in Kenya. Stewart is a sales professional who’s worked at IBM, Microsoft, Oracle, and SAP. And he’s in the process of relocating from Kenya to Dublin, Ireland to take…

The Hidden Cost of Giving Away FREE Services

The Hidden Cost of Giving Away FREE Services

http://traffic.libsyn.com/leadwithastory/SWAS_028.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_028.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSFor some reason, when you’re in the speaking business you’re constantly asked to work for free. I don’t imagine school teachers or farmers or physicists are often asked to travel across the country to teach children,…

SALES 101: Explaining the Problem

SALES 101: Explaining the Problem

http://traffic.libsyn.com/leadwithastory/SWAS_027.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSS[The 13th in a series of the 25 most useful sales stories.] One of the most important stories you’ll ever tell as a salesperson is about someone who encountered exactly the kind of problem your product or service is designed to solve. It lets buyers…

"What's your bottle of water?" A simple lesson in growing sales from Alex Goldfayn

"What's your bottle of water?" A simple lesson in growing sales from Alex Goldfayn

http://traffic.libsyn.com/leadwithastory/SWAS_026.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_026.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSA recently got a chance to chat with Alex Goldfayn, CEO of the Evangelist Marketing Institute. He’s one of the top-rated and most requested sales speakers in the world, and the author of several books, including…

Your Product's Invention or Discovery Story

Your Product's Invention or Discovery Story

http://traffic.libsyn.com/leadwithastory/SWAS_025.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_025.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSS {The 12th in a series of the 25 most useful sales stories.} This story marks our transition from the rapport building phase of the sales process to the actual sales pitch itself. And for most…

Your "How We're Different From Our Competitors" Story

Your "How We're Different From Our Competitors" Story

http://traffic.libsyn.com/leadwithastory/SWAS_024.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSProfessional buyers will tell you (like they told me) that competitors in just about every space are so similar that it’s hard to tell them apart. They need a differentiation story—which means you need a differentiation story. One of my favorite examples of that comes…

5 Steps to Speaking Your Customer's Secret Language

5 Steps to Speaking Your Customer's Secret Language

http://traffic.libsyn.com/leadwithastory/SWAS_023.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_023.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSWho knew you could learn so much about running a business and understanding your customers from a professional photographer and a candle? I didn’t. But then I had a chat with Jeffrey Shaw, former photographer turned…

A Leader's Guide to Storytelling with Data

A Leader's Guide to Storytelling with Data

http://traffic.libsyn.com/leadwithastory/SWAS_022.mp4Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_022.mp4Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSCan you use the same storytelling techniques with data that you can with words? Of course, you can. In a previous article, I shared one method of telling stories with data. In the video above, I’ll…

A 6-Minute Guide to Storytelling with Data: The "How We Got Here" Method

A 6-Minute Guide to Storytelling with Data: The "How We Got Here" Method

http://traffic.libsyn.com/leadwithastory/StorytellingWithData_FinalV2_Mobile.mp4Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/StorytellingWithData_FinalV2_Mobile.mp4Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSCan you tell stories with data like you can with words? Absolutely! In the video above, I’ll show you one of my two favorite methods for doing that. Have a look, and then try it out…

Give Your Sales Team a Company Founding Story That's Not BORING!

Give Your Sales Team a Company Founding Story That's Not BORING!

http://traffic.libsyn.com/leadwithastory/SWAS_020.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSShttp://traffic.libsyn.com/leadwithastory/SWAS_020.mp3Podcast (sell-with-a-story-series1): Play in new window | Download | EmbedSubscribe: RSSNobody ever quit their job and started their own company for a boring reason. And that’s why one story every salesperson should have in their arsenal is their company’s founding story. It introduces the prospect to…