Podcast (sell-with-a-story-series1): Play in new window | Download | Embed
Subscribe: Apple Podcasts | Android | RSS
{Number 16 in a series of the 25 Most Useful Sales Stories.} Value-adding stories are stories that actually add to the attractiveness of the product. They literally make people willing to pay more money for your product than they would without the story. One example of that is the Pig Island story I told on [read more]