Sell with a Story Podcast Series: Sales Expert Interviews and the 25 Sales Stories You Need   This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. Most will be stories that come from interviews conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital. On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and Jeb Blount.

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3 Ways to Use Storytelling After the Sale

{#23 in a series of the 25 most useful sales stories} Just because you’ve closed the sale doesn’t mean the need for storytelling has ended. In fact, the best salespeople continue to use storytelling after the sale in three primary ways:     1. to deliver service after the sale,     2. to generate [read more]

Getting Past Procurement and Having Fun Doing It

Mike Weinberg is pissed off. And if you work in sales, you should be, too. And that very righteous anger is directed at people in his own industry — the sales coaching and training business. In particular, it’s directed at people holding themselves out as sales experts preaching that “everything in sales has changed. . [read more]

Coaching the Breakup – Helping your Prospect Fire Their Current Supplier to Make Room for You

[#22 of the 25 Most Useful Sales Stories] This is the most creative use of storytelling in closing the sale that you’re ever likely to come across. It’s definitely not one I expected to find when I was doing the research on sales stories. But I did, from a guy we’ll call “Brad” who worked [read more]

Salespeople: Steve Jobs Didn’t Need Empathy, So Why Should You?

Do you really need empathy to be a good sales rep? My podcast guest this week says no. He’s Nicolas Vandenberghe, CEO of Chili Piper. Nicolas started his career selling newspapers in the streets of Paris in high school, studied math in undergrad, and then got an MBA from Stanford. He then started and sold [read more]

7 Principles of Ethical Persuasion

What’s the difference between ethical persuasion and manipulation? That was the primary topic of my conversation this week with Brian Ahearn. And it’s an important difference that any salesperson, marketer, or leader (all of whom influence people for a living) needs to be keenly aware of so they can stay on the right side of [read more]

Salespeople: Arm Your Sponsor with a Story, Not Just a Pitch

{#21 in a series of the 25 Most Useful Sales Stories, from Sell with a Story} Every salesperson worth their salt does their best to get in front of the ultimate decision-maker. But we all know that’s not always possible. Usually, that’s because the decision is being made too far up the hierarchy for the [read more]

Software Demos Are Broken — Here’s How to Fix Them

Software demos are broken, and everyone who sells software knows it. Greg Dickenson realized that when his boys came home from college for a visit. They needed to keep up with their online courses while they were home, so they pulled up a 90-minute video that claimed to cover the topic they needed to study, [read more]

A Smart Salesperson’s Response to “Now’s just not the right time. . .”

Has this ever happened to you? You finish what seems like a great sales call. The buyer says that they definitely need what you’re selling, and the price and quality are both fine. They’ll definitely place an order. “But,” they say, “now’s just not the right time. Come back in six months.” Of course it [read more]

What Every Salesperson Should Learn from Eminem

{The 19th in a series of the 25 most useful sales stories} Wouldn’t it be great if you could resolve your buyer’s objections before they’re even brought up? Turns out you can. And, believe it or not, the best example I’ve ever seen of that was in the hip-hop movie 8 Mile, starring rapper Eminem. [read more]

“That’s what I thought at first, too. But then. . .” Resolving Sales Objections Before They’re Brought Up

{The 19th in a series of the 25 most useful sales stories} One powerful use of storytelling in sales is to resolve your buyers’ objections before they’re even brought up. I’ve come across two different methods to do this, so I’ll cover one in this post and the other in the next. The first technique [read more]