Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
PUBLICATION DATE: AUGUST 2016
Stories sell. Great SALES STORIES sell even more.
Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution
- Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Buy an Autographed Copy of the Book – United States shipping ONLY
To purchase a personalized and autographed copy of Sell with a Story please click the Buy Now button below (US shipping only) and you will be redirected to PayPal to complete your transaction. There you can either pay with a credit card, or using your PayPal account if you have one.
In the U.S. only: the cost of the book is $24.95 plus $4 shipping & handling. Please click below.
Thank you very much for your interest in my book.
Buy an Autographed Copy of the Book – for Shipping OUTSIDE THE U.S.
Outside the U.S., the cost is $24.95 plus $19 shipping & handling. Please click below.