The Phone Call My Parents Never Return

The Phone Message I call my parents on my birthday.  I have done this for the past 30 years.  I am their only child. Not surprisingly, they do not answer.  I leave a lengthy message sharing all that has happened with me and my family.  I ask them to return my call.   They never have. [read more]

BusinessWeek on Bounty: A Case Study in Turning Bad Headlines into an Agent of Change

In early 2001, the stock market was still reeling from the dot-com bubble and burst a few months earlier. The economy was uncertain, and even many traditional companies were in turbulent times. Procter & Gamble was one of them. It had been less than a year since the company’s stock had lost nearly 40 percent [read more]

The 25 Most Useful Sales Stories

Storytelling is all the rage in business today – and in sales in particular – because it works. But having trained thousands of executives and salespeople in storytelling, I can tell you the first and most important thing you need to understand about storytelling is not the structure of a great story, or how to [read more]

Top 10 Reasons Why Sales Stories Work Better Than Just a Sales Pitch

Stories have always had a unique power to lead, influence, persuade, and sell. Here are my top 10 reasons you’ll want to add more of them to your repertoire instead of relying solely on a dry sales pitch. 1. STORIES HELP THE BUYER RELAX AND JUST LISTEN It’s similar to the response college students have [read more]

High Profit Prospecting, with Mark Hunter

My guest this week is Mark Hunter, author of the highly successful book, High-Profit Selling, which came out in 2012. His newest book that just came out recently is called High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results which I got to talk to him about on this week’s podcast. [read more]

6 Differences Between a Sales STORY and a Sales PITCH

Imagine it’s 9 o’clock on Monday morning, three days before a big sales call with a new prospect. The entire team is sitting in a conference room ready to start planning the sales pitch. At 9:02, the sales VP walks in the room and calls the meeting to order with a clap of her hands. [read more]

Sales guru and bestselling author Anthony Iannarino on his first lessons on selling

This week, I’m joined by sales guru and bestselling author, Anthony Iannarino to talk about his new book, The Only Sales Guide You’ll Ever Need. You can listen to the podcast by clicking the play button above. Below is an excerpt from his book that reflects one of the stories he shared. But it’s a lot [read more]

Pig Island: An Accidental Sales Story

Welcome to the debut episode of the Sell with a Story Podcast and Blog. I’m Paul Smith. You can listen to the podcast by clicking the play button above, or you can read the transcript below. Either way, thanks for tuning in. This podcast and the episodes that follow are primarily for people who work [read more]

Two Takes on One Event: What a Difference Attitude Makes

It’s amazing how two people can sit through the exact same experience and have completely different impressions about it. When that happens, there’s usually something interesting to be learned in the reason why, if you bothered to look. Dorinda Phillips looked. Dorinda is an organizational learning expert in Geneva, Switzerland. Early in her career in [read more]

“I hate the EEOC!”: A Martin Luther King Day story

Most business school professors know their students can learn a great deal from the practical experience of local business leaders. Dr. Art Shriberg at Xavier University was one of them. He regularly invited senior executives from local companies to speak to his students. And with nine Fortune 500 companies headquartered within a few miles of [read more]