How to Build Confidence in New Situations

I think all parents want their kids to have a healthy sense of confidence, especially when they’re going into a new or unfamiliar situation — like attending a new school, or moving to a new neighborhood. Wouldn’t it be great if there was a proven way to do that in exactly those situations? Well, it turns [read more]

A Customer Success Story with a Twist

Customer success stories are probably the most common type of sales story. And they deserve to be. That’s because buyers trust what other customers have to say much more than what a salesperson says. So, your customer success story, even if you’re the one telling it, is far more credible than just your opinion. But, [read more]

The Monthly Challenge: How to Solve Tough Problems and Build Collaborative Teams at the Same Time

A friend of mine we’ll call Tom was a partner at a big consulting firm. One day, he showed up at one of his client’s offices and heard this: Sorry, Tom. We’re going to have to cancel your retainer—at least for a little while.” Now, to a consultant, those are about the worst words you [read more]

“What do you care what other people think?”

One of the most prevalent human frailties — one that begins in childhood and stays with us the rest of our lives — is a concern about what other people think of us. To a 10-year-old, it might be what the other kids will think of her new tennis shoes. To a teenage boy, it [read more]

Begging for the Order

My guest this week was Stewart Samkange in Kenya. Stewart is a sales professional who’s worked at IBM, Microsoft, Oracle, and SAP. And he’s in the process of relocating from Kenya to Dublin, Ireland to take a job working for LinkedIn. Stewart is a regular listener of the podcast and reached out to me with [read more]

Marketing 101: Lower-Tier Shouldn’t Always Mean Watered-Down

In the late 1990s, Titleist had a 75 percent market share of the golf ball market among the best golfers in the country (those with a handicap of 15 or less). But that only represented about 5 percent of golfers. It only had a 20 percent market share among the other 95 percent of golfers. [read more]

The Hidden Cost of Giving Away FREE Services

For some reason, when you’re in the speaking business you’re constantly asked to work for free. I don’t imagine school teachers or farmers or physicists are often asked to travel across the country to teach children, grow crops, or uncover the hidden mysteries of the universe without pay. But in my line of work, and [read more]

The Problem of Getting Something for Nothing

Thomas Paine once observed, “That which we obtain too easily, we esteem too lightly.” If true, that might suggest that something we obtain for free we don’t esteem at all. But so what? Does it really matter if we esteem something too lightly? One person who knows something about that is John Chancellor. Paying for [read more]

Getting Personal at Work: Good Idea or Bad Idea?

Is it a good idea to share your most personal struggles, thoughts, feelings, and stories at work? Tom Gartland thinks so. Tom is the former President of the Avis Budget Group, North America, and the author of a new book called Lead with Heart: Transform Your Business Through Personal Connection. Tom joined me on my podcast [read more]

SALES 101: Explaining the Problem

[The 13th in a series of the 25 most useful sales stories.] One of the most important stories you’ll ever tell as a salesperson is about someone who encountered exactly the kind of problem your product or service is designed to solve. It lets buyers understand the problem in a more personal, visceral way than [read more]